“Mak[e] it normal” is the goal, IMO.
Ha ha, that being said I’ve only seen one other guy wearing a thong in the past three years, and that was at Herring Cove on Wednesday. There were more nude guys (6-8 near me) than guys in thongs (two).
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That is my goal too.
I have seen maybe 8 guys in thongs this summer
3-4 at Horseneck Beach
2 at East Beach in Charlestown RI
1 in Ogunquit
Oddly, I didn’t see any at Herring Cove. Mostly just naked men and a few women
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Agree goal is making it normal for guys to wear a thong or even a g string if that’s their choice of swimwear. Think it’s going to be a slow process. That said, it’s true those of us who choose to wear them now should do it and do it without worrying. Yes there’ll be the sideways glances, sniggers, furtive pics & negative comments from time to time (and I’ve certainly had my fair share of each of those) but ultimately it passes, people have low boredom thresholds,and we are mostly able to just carry on thonging from what I read on this forum!!
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@aquamantriton … on the positive side, men in thongs and thongs in general are way more accepted than they were 10 years ago. I don’t remember the last time I got a snicker or a sideways glance or the last time I went to any beach and didn’t see a thong or at least very cheeky suit on someone.
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… that is positive. Where I am, it’s gone the other way. Used to see some but it dwindled to one or two this last season 
Still, speedos have made a come back from nothing so hoping in the upcoming season more cheeky cuts & thongs will re-appear as they have where you are
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Must be a Florida vibe to be accepted more in thongs guys/ladies. I been trying out different beaches and I had no comments, I catch people glancing or occasional I look back to see they took a pic of my backside. Regardless of where you are, take the chance and wear the thong. You’ll feel so great. I still get a little nervous when I walk by folks in normal suits but I also go for it too. I walked by two young men and a lady. I said good morning to them and they asked me how things are going, a quick exchange, I kept walking, nothing said about the thong, acted normal.
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Well I appreciate the sentiment, I don’t find the thong to be inherently feminine, nor do I feel feminine wearing it. I know that since the 1980s it has been marketed as a feminine garment as it is a great way to sell with sex appeal and hip hop culture became mainstream where thongs are a staple in female clubwear.
However this is a fairly new cultural perspective and I’d imagine more men would wear them if they were seen as they are, a practical, comfortable, and protective garment. Once the utility of the thong is realized by the wearer, it makes it much easier to stop worrying about wearing one as it isn’t being worn to express something.
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