This season, after years of fielding requests for a particular swimsuit online and at his retail stores, the men’s wear designer Todd Snyder gave those who had been asking what they wanted: a swim brief.
Mr. Snyder, who is known for making modern versions of classic items in the American man’s wardrobe, said that even though he had a sense of customers’ appetite for swim briefs, he was surprised by his version’s reception. “It’s been doing killer,” he said of the brief, a new addition to his namesake brand’s swimwear offerings — competing “neck and neck” with the trunks his brand sells.
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https://www.nytimes.com/2025/06/25/style/men-swimming-briefs-speedo.html
archive.today link (to get around the NYT’s paywall)