Recent victims of shrinkflation have included butter, mouthwash and teabags. The next casualty? Men’s shorts.
In-seams are rising with retailers reporting a surge in interest for short shorts featuring a 5in and even 3in inside leg measurement. Now the trend is having a knock-on effect on swimwear. This week, GQ magazine posed the question: “Are Straight Guys Ready for Speedo Summer?”
Google searches for Speedos are up 41% year on year in the UK, while the swim brief category is up 17% globally.
The fashion stylist Luke Day, who owns more than 50 pairs of swimming briefs, isn’t surprised. “Shorts have become so short it’s like: what is next? The answer has to be swimwear.”
4 Likes
LOL the revolution begins! 
3 Likes