Codi Maher noticed that bikini bottoms were shrinking a few years ago. “First it was cheeky cut, then Brazilian,” said Ms. Maher, a 30-year-old real estate agent in Palm Beach Gardens, Fla. As the fabric covering women’s derrières disappeared, she started thinking about getting a thong swimsuit of her own: “I was just like, everyone’s wearing them, screw it, I don’t care.”
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https://www.nytimes.com/2023/07/16/style/g-string-thong-trend.html
archive.today link (to get around the NYT’s paywall)