This is a really interesting take, thanks for sharing it.
It makes me wonder who the target audience is for the ads for men’s thong swimsuits and underwear. You’re saying it’s not for gay men who apparently prefer briefs. It’s not for women, who don’t buy them anyway. And it’s not clear to me that they’re targeted at straight guys either. Ha ha, maybe that’s why guys are so slow to switch over – the ads are targetted to nobody.