Something @cambridgeguy wrote really resonated with me.
Ever since I first found men’s thong swimwear on the early web, I have never felt like the target demographic. I love the products, but the marketing rarely speaks to me.
If your ideal brand existed, what would they include in their collection and how would they market their swimwear?
A few rules to keep things constructive and on-topic:
- Don’t criticize any real brands. Criticism is okay in other topics, but I think it would detract more than it would add to this discussion.
- Focus on what you would like to see rather than what you don’t like about existing marketing styles.
- Assume that your hypothetical brand is a boutique label that only carries swimwear.